Modern retailing is all about selling more by understanding your customers in deep and make them happy, that they come again for shopping. Its becoming a must that all customer touch points are empowered with rich Customer data, that customers can be served better by updating their profile.
As they say, what goes around, comes around. After the possibility of E-commerce, it looked like physical stores would be put out of business. But some of the latest studies show that this is not so. Major E-commerce players are shifting from simple click to click & brick